Saturday, February 18, 2006

Going to find a gallery

No paintings for this one, mainly because this excerise seems not to be about the image. One of the necessary evils of making a living as an artist is figuring out ways to sell the work. While I do well, the best way to expand an audience (and step outside of the marketing) is to work with a reputable commercial gallery. Two weeks ago, after selecting a couple of DC galleries from the internet, I went to 'case' the spaces. The first gallery that was both in DC and Bethesda, MD, was willing to look at some paintings that I had with me. But alas, they were not "edgy enough". This is a phrase that I am beginning to dislike. I pressed the gallery owner to define her terms. She was looking at the painting entitled "There is Hope for Us All" (a painting of the death bed of our friend who was dying of cancer). What she showed me was a triptic of a mother and child standing in a fire of skeletons with two panels of slaughtered pigs beside it. Her critique, was that my work would definitely sell. She then sent me to a gallery that she felt would be interested in my work. I took this as kindness until I saw the gallery. It was a poster gallery and frame shop, I now knew the "help" for the insult it was intended to be. I debated going back to ask her to have the decentcy to insult me to my face, but what's the point. This is to say that this is not the career for the thin skinned. I later met with two galleries that were more interested and asked to be sent slides. I am still waiting to hear from them.